Selling Your Home Tactics

Your home will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Because of the volume of homes we list and sell, we have an understanding of today’s market that other agents simply do not have. 

Here are the factors that will affect the value of your home in today’s market:


Pricing your home properly from the start is the deciding factor on how long it will take to sell it.


Location is the single most important factor in determining the value of your property.


The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. We’ll work with you to optimize the physical appearance of your home to maximize the buyer’s perception of value.


Prospective buyers are going to compare your property - both the condition and the price - to the other listings in and around your neighborhood. Those buyers will determine value, based on properties that are listed or have recently sold in the area.


Property values are affected by the current Real Estate market. Because we can’t manipulate the market, we’ll collaborate on a price and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.



Pricing your property competitively will generate the most activity from agents and buyers 

Pricing your property too high may make it necessary to drop the price below market value to compete with a new, well priced listings.