As we approach a New Year, it is now time to reflect on the real estate marketing that worked for us last year. In 2016, we saw Denver change from a hot “sellers” market to a slower moving “buyers” market in a matter of months. With that substantial change in the market, we needed to adjust our marketing methods to reach those types of buyers and sellers.
Here are some of the techniques that worked for us in the ever-changing Denver Market:
- Content Marketing– If you have followed the Colorado Dream House Team for any length of time, you know that we love to blog! Last year we started focusing on our content marketing and the questions that some of our clients have about real estate. We started getting inquiries and referrals from our audience who were reading our content. Our blogs have expanded to our social media networks such as Instagram, Snapchat, and Pinterest, which gives us, even more exposure.
- Podcasts– The Colorado Dream House Team created a radio show last year. Since our radio show was on at 8 am on Sundays, we had the idea of uploading the show online as a podcast to gain a larger audience. On our show, we wanted to discuss local real estate issues and give information that would be valuable to our audience. We were able to have real estate related guest hosts, interactive poll questions, and quizzes and we would get call-in questions from listeners. Our audience began to grow when we started lifestreaming our show on Facebook Live, where people were able to type in their real estate questions, which it generated a whole new audience for us. In 2017, we are hoping to move the show over to YouTube to gain a larger audience. Be sure to catch up on all of our radio shows.
- Online Lead Generation Program– At the beginning of 2016, we had two ISA’s( Inside Sales Associate’s) working with us. Their primary job was to generate leads and appointment for the real estate agents in the office. What we began to see by April was that many of the appointments were FSBO’s that were looking for agents to market their properties and they were unwilling to pay commissions for the sale. So we switched to a new online platform called Commissions, Inc. that used a pay-per-click campaign that was able to generate more than 60 leads per month that gave the agents more control over their leads and appointments. This method not only saved us money, but we are receiving more quality leads, and we are working with people that are looking for an agent.
With all of the many changes that have happened in Denver market this year, we were able to take a step back and make adjustments to our marketing. We are looking forward to 2017, where we can brainstorm more innovative ideas and go the extra mile for our clients.
If you enjoyed this article or have any marketing ideas that have made your 2016 great, please don’t hesitate to comment or share your idea below. As always, if you have someone that is in need of an agent, you can always contact the Colorado Dream House Team.
Elena Nolan is the Marketing Director with the Colorado Dream House Team, Keller Williams Realty DTC. Contact the Colorado Dream House Team at 720-789-8322, firstname.lastname@example.org, codreamhouse.com or coloradodreamhouse.com