Time Is Running Out

Can you believe that it’s already the end of June? The big 4th of July weekend is next week, and then we really only have one more good month left in the selling season here in Colorado for real estate. I know what you’re thinking, “What about August, it’s still warm in August.” Yes, that is correct, we still have the month of August, but traditionally, August is a slow month in real estate. You see, families are taking last minute vacations and parents are starting to think about getting their kids ready for school. If families were moving to a new school district, then chances are, they did this back in June or July to make sure that they were enrolled in time. While August and the beginning of September may again be slow this year, there is the fall to look forward to. I think that the second best selling season in Colorado is from mid-September to mid-November. So if you have not put your home on the market yet, don’t panic; gear up for September.

If your home is still on the market and you are worried that time is running out, let’s talk about what we can do to garner some interest.

1) Is it priced right? I find that most people are only about 3-5% off from having the right price. Sometimes, all that it takes is making a 4% adjustment to the price, and some people go from having no offers to multiple offers.

2) What has the feedback been saying about your home? Does it sparkle, and does it look its best? Maybe you need to replace the carpet, instead of giving people a carpet allowance. People can’t see allowances for items that need to be replaced or repaired, but they do notice when you say that new carpet has been installed. It’s all theater of the mind; make sure that your home has the WOW factor.

3) Put on a big marketing push for the final 30 days and pull out all the stops. This may require you adding some marketing dollars to help your realtor buy some over and above advertising.

Good luck and make the most of this last month.

Dan Polimino is a Realtor with Fuller Sotheby’s International Realty. He can be reached at DPolimino@fullerproperties.com and www.coloradodreamhouse.com/denverpost

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