Novel Marketing Ideas

Many more people know me as a marketing guru rather than a real estate agent and most of the emails I get are usually asking for marketing ideas or advice. As you know from time to time, I like to share novel marketing ideas here to help people buy and sell homes.

Today, I want to share with you an idea that I bet you haven’t thought of to market the sale of your home. It’s the website called Flickr. Some of you may already know it as a place to share photographs, which it is; but did you know that you can also sell a home from it? The premise behind Flickr is sharing photos of your life with your friends, family, and the world. You can post pictures of your kids for grandma to see or for people in India to see. So why not share pictures of your home? After all, the number one thing that people ask for when searching for a home is, “What does it look like?” So we send them pictures.

Anyone can create a Flickr account for free and upload pictures of their home. Then you can send out invites to your friends and family, asking them to take a look at the album of photos. You can also ask them to forward your email and link to their friends who may be looking for a home. You could also join a group. Just type in the word “real estate” and 768 groups that you could join pop up. Then send information to your groups about the photo album of your home. Remember to always give people a URL or link to click back from Flickr for more information. If they like the pictures that they see, you need to send them back to a website to get more information or to contact you.

As an example of how to do this, check out my flickrpage at don’t get me wrong, this is not the be-all and end-all of marketing your home. It should just be another tool in your overall internet marketing plan.

Dan Polimino is a Realtor with Fuller Sotheby’s International Realty. He can be reached at and

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