Moving the Meter

“Dan, my house isn’t selling and I am not sure what to do for us to get an offer.”

I hear this all the time from sellers.There is frustration in their voices, and with good reason. This is a difficult market to sell a home as everyone already knows, so I usually ask them a question back and it is simply this, “What are you doing to move the meter?” Are you making adjustments and changes in order to sell your home, or do you keep on doing the same thing over and over again, expecting a different result? Let’s take a look at some things that all sellers should consider to make a difference in selling their home today.

1. Price reductions. I know that every seller hates to hear this and thinks that’s all Realtors want to do, but it moves the meter more than anything else. You cannot run away from the fact that this is a price driven market and not much else matters right now. You must be presenting your home as a VALUE and a compelling VALUE. So much so that you are almost daring a buyer to make an offer.

2. How does it show? Have you received any feedback that your home is not showing well? If so, make those corrections if possible. If you are not sure if your home shows well, have some friends, family, or other Realtors walk through and give you an honest critique.

3. Marketing. Sit with your agent and go over all the marketing that has been done up to this point. What has been effective and what has not produced any results? Remember, marketing is supposed to produce showings, and then showings produce offers. You may need to re-budget your marketing, taking money away from endeavors that are not producing fruit and spending it on strategies that are resulting in showings. You may also need to kick in some dollars of your own (out-of-pocket) to help your realtor with marketing costs.

If you have done all of the above and still there are no offers for your home there is a good chance that there are no buyers for your price range and product at this time. At any time if you need more help, ideas, or advice, feel free to contact me at the information below.

Dan Polimino is a Realtor with Fuller Sotheby’s International Realty. He can be reached at and

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