Buyer’s Letter to Sellers

The new trend when writing offers is to include a buyer’s letter to sellers of the property. Many agents don’t think it makes too much of a difference for an offer and I’ve even heard the term “beg letter” attached to it. However, I beg to differ. I think a buyer’s letter to the sellers can actually add leverage to your offer and win you the home.

A Buyer’s letter to sellers really needs to come from the heart. It doesn’t matter if it’s a paragraph or two or even a few pages. It’s a sincere letter explaining exactly why your buyers want that sellers home. The letter should tell your buyers story. Everyone has a story and everyone likes a story. Make sure your buyers are telling their story of why they want this house in particular. Sometimes it helps to even have your buyer’s children write a little note on why they love the house to go along with the letter.

The buyer’s letter to the sellers really needs to be about the home and not the neighborhood. The letter should talk about the features or amenities of the home. What stood out about the house that your buyers really love? Is it the walk out basement or the sprawling back deck great for entertaining? Is it the pool and casita or maybe the fantastic kitchen island that’s perfect for entertaining from? These features of the house are what sold the seller on the home or why the seller chose to put those features in. The letter should complement those features.

The buyer’s letter should also mention connecting points between the sellers and the buyers. Did you notice they were avid skiers? Maybe they love to golf? If the garden is in full bloom then you know they put some time into it. The point is the letter should also convey like-mindedness between the buyer and the seller. This creates an emotional bond between the buyer and the seller and all from a letter.

You’re going to hear that “everyone is writing letters” and that ultimately the sale of a home is really based upon the bottom line of how much money is the seller going to take home? I’m here to tell you that this is not the case. While real estate is a business and this is a business transaction where emotions are always involved. 9 out of 10 times buyers and sellers will base their decisions on emotion. Why not take advantage of this technique to help your buyers secure their dream home.



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