Assist to Sell

Assist to Sell

What’s the question on everyone’s lips? How’s the market. So how is the market? It’s up, it’s fast, it’s strong, and it’s a seller’s market. Seller’s market means low inventory higher prices and much more competitive offers. In fact sellers are getting asking price and higher on their homes. The more this information travels the more people will stop thinking about selling their homes and start to actually sell them.

Next comes a pit fall that just about every seller has had to deal with: commissions. If you wish to sell your home with someone that will represent your needs, market your home, and walk you through the process of selling your home then you need a Realtor representing you. The problem is it comes with a cost. While there’s no standard, 6% is pretty common to see. 3.2% goes to the listing agent, the one representing the seller and doing all the work to market the home and 2.8% goes to the buyer’s agent; the agent that brought to the buyer.

The issue that sellers run into is greed. Here you are wishing to sell your home and make top dollar but no one wants to fork out 6%. It might even seem like you’re throwing money away. Along comes a system to sell your home at a flat rate instead of a percentage based system; Assist to Sell. Here’s where you might think me just another greedy real estate agent only in it for a check. You’re entitled to that opinion. I’m going to show you why this system is the worst way to sell your home not the best even if you save a couple of bucks.

Assist to Sell charges a flat fee for putting your home in the MLS. They then will either ask what you’d like to pay the buyer’s agent that brings the buyer and or give you an idea of what other sellers are paying buyer’s agents; this is that 2.8% commission. The flat fee strictly covers putting your home into the MLS and doing the contract work for you. They do not market your home. They do not advocate for you. They do not guide you through the home buying process. If they were to do all these things they’d charge you a commission but since you’re opting out of paying for the full fiduciary responsibilities of an agent they too are opting out of providing you with those services. Services which are invaluable in today’s market.

Most sellers will tell you they think their home is worth X when in reality it’s worth Y. When an agent tries to explain this to a seller they don’t wish to hear it and the agent won’t get the listing. Assist to Sell will not disagree or discuss price with the seller. The seller will set the price and the agency will move forward at that price. Because they don’t advocate for you they won’t coach you that the price is not accurate for the market.

Assist to Sell homes are always the last homes to sell. Since no marketing is done on the home there’s no traffic being driven to the property. Because the home might be higher priced than what the market can bare agents will tell their clients before ever seeing it that the home is overpriced. It sits there and goes stale. Sooner or later someone will come along and offer a low ball offer because the house has sat on the market so long or the sellers will opt out of Assist to Sell and use a Realtor to sell their home faster.

You’re selling your home because you want the highest price possible in the least amount of time. Isn’t this worth the 6% commission that comes with the deal? Don’t you want a Realtor that will market your home to the fullest and drive the most buyers to your property? Don’t you want to use someone that will tell you you’re home might be overpriced or underpriced? Don’t you wish to sell your home in the fastest amount of time possible? If you’ve answered yes to any of questions above then contact The Colorado Dream House Team for a free marketing consultation before you decide to sell your home using an Assist to Sell service.

Marc Bayes is a Broker Associate with the Colorado Dream House Team, Keller Williams Realty DTC. Contact Marc at 303-619-3052,, or  

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