Are You Using Buyer’s Eyes? Part One

As Realtors, we tell sellers all the time to look at their homes with buyer’s eyes. What does that mean exactly? When you are selling your home, walk through it with a critical eye. Pick out and point out every flaw, imperfection, or anything that does not show well in your home. Sellers should also be honest with themselves about other critical factors that influence a buyer’s decision like location, size, features, and price. Is this easy to do when it’s your castle? No way. Do most sellers do it? No way. A good real estate agent representing you on the sale of your home should do it for you. Moreover, let the agent know it’s ok for him or her to be candid and honest with what they see and the information they know to be true about your neighborhood. Sellers should seek the truth, want the truth, and let the agent know its ok to communicate it. Use a buyer’s eyes to position your home against the competition. Specifically, take a critical look at these five areas: condition, location, size, features, and amenities.

Take each category and begin asking yourself these questions:

1)  How is the condition of my house? Is it pristine, ready to move in, without flaw, or does it need little touch ups or a lot of fix up? How would my house compare with the others for sale in my neighborhood? If you don’t know, have your agent take you to see the other homes in the neighborhood. Bottom line, if you want to sell your home and sell it quickly, you better be in the top 3 or 4 when it comes to condition.

2)  Location. How does my home compare in location to the others? If your home is the only one in the neighborhood that’s for sale that backs to a greenbelt and is at the end of a cul-de-sac, you may be the lucky winner. At the very least your home would rate #1 ahead of all the others in the location category.

Buyers also evaluate very closely the size, features, and amenities. Next week, we’ll tackle those three categories and find out how your home rates in a buyer’s eye.

Dan Polimino is a Realtor with Fuller Sotheby’s International Realty. He can be reached at and

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