Ok, for the last several years, you have been hearing about real estate being marketed via social media, blogging, video web portals, and syndication. You know it exists, you know people are doing it, but you’re unsure whether or not it produces results.
The answer is yes, it can produce results, but are there some rules [...]

As a student of marketing, I am constantly fascinated by the data that reveals how people purchases things. There clearly has been a major paradigm shift in the way people find and buy real estate. When I do consulting, I always tell the companies, “Let’s not guess what people want, let’s be sure,” and today, [...]

Lately, we (realtors) have the unenviable task of being the bearers of bad news. It seems more than ever we are having conversations with people about what the market is telling us regarding the price of their home, or we are talking to sellers about lowering the price of their property. As expected and given [...]

Without a doubt, communication and expectations are two of the biggest problems we have in real estate today. By no means does real estate corner the market on a lack of communication or failure to manage expectations, but these are two topics that seem to come up a lot in conversations.
There are two types of [...]