TechnologyREAL ESTATE MARKETING HAS MOVED ONLINEFor the first time in history, buyers and sellers have equal access to real estate information, thanks to the advent of the Internet. About 92% of homebuyers today perform their initial home searches online. In reality, buyers don’t even need agents to help preview houses anymore. They can use the Internet to set their criteria, search MLS listings and take virtual tours – all at their convenience. In fact, buyers can use our comprehensive MLS search tool to set up personal accounts, save listings, set and change criteria, and get new listings emailed to them daily. That means sellers must make their properties broadly visible on the Internet. But how? TECHNOLOGY MAXIMIZES PROPERTY EXPOSUREReal estate is no different from other industries when it comes to adopting Web 2.0 strategies. Real estate agents Gary Lohrman and Dan Polimino not only understand that fact, but they lead the industry in finding innovative ways to market real estate online. They maximize exposure of luxury real estate creatively, using digital tools, such as:
TECHNOLOGY WORKS TO THE CLIENTS’ ADVANTAGEDan Polimino and Gary Lohrman’s digital real estate marketing strategies allow their team to receive inquiries about their clients’ luxury real estate instantaneously. Messages come in via cell phone or email, which enables them to respond right away. The use of digital devices increases communication, so no detail is overlooked and no lead forgotten. Another advantage is that the entire transaction can be monitored and documented from start to finish, promoting a smooth process for all parties. Technology even allows for paperless transactions, including emailed contracts and electronic signatures, for the ultimate convenience. |
